Founded in Dublin in 2020 by World Cup Tasters Champion 2019 Daniel Horbat, Sumo built its identity around sensory rigor, producer-first sourcing, and light roasting that puts sweetness, clarity, and place in front. The stated mission is to create a transparent and ethical coffee business that elevates everyone involved, from farmer to barista, and to pay fair prices at origin. Production is based at Unit 2B2, JFK Industrial Estate, with a lineup that skews single origin and occasionally explores progressive processing alongside classic lots.

Cups feel precise and composed, with sweetness up front and a clean, well-placed acidity that holds as they cool. Classic washed selections show tidy structure and definition; when Sumo leans into experimental processes, the profiles remain measured rather than noisy, so variety and place stay easy to read. Labels and product pages keep the producer visible with clear notes on variety, process, harvest, and lot, which makes it simple to trace the cup back to farm. Overall the impression is modern Dublin roasting with a strong sensory backbone and transparent communication.