HEX began in Charlotte, North Carolina as a pop up in 2015 and moved into its own roasting in 2017. From the start the philosophy has been producer first sourcing, single origin as the default, classic processing as the backbone, and a light and precise roast that aims for clarity, sweetness, and a strong sense of place. They describe this as a provenance focus, putting origin and producer stories at the center of both buying and service. The Camp North End cafe functions as a tasting led flagship where guests meet the coffees through focused service, clear information, and seasonal menus, and the brand’s education forward approach has helped shape Charlotte’s specialty scene.

Cups show high sweetness, articulate acidity, and very clean finishes with roast execution as a clear strength. Classic washed and honey lots anchor the lineup, while naturals and occasional experiments add range without overwhelming structure. Packaging and product pages are producer first and information rich, making it easy to identify who grew the coffee and how it was processed, and the provenance focus is evident from the bag to the cup.