Founded by Lauri Pipinen, Good Life began as a coffee bar in Helsinki in 2012 and started roasting in 2014 with the aim of bringing a quality-focused, transparent roastery to Finland. Pipinen’s competition pedigree (Finnish Barista Champion 2011) and coffee bar roots shaped a house style built on clean, light roasts, single-origin selections, and clear producer storytelling. In recent years the roastery has been run by a tight team including Aleksi Kuusijärvi and head roaster Richard Shannon, continuing the same clarity-first approach.

Roasts are light and tidy with a sweet core and clean acidity. The range is largely single origin with classic processing at the center, while naturals add fruit-forward lift without losing structure. Labels and product pages are straightforward and producer-first, making farm, variety, process, and harvest easy to grasp and easy to brew from.