Hot & Honorable
Coffea Circulor
A science minded, producer first program backed by more than a decade of rigorous transparency work, including public documentation, clear labels, and traceable lots, yields clean, sweet, origin true cups. The team’s long presence in competition as competitors, coaches, and judges reinforces a disciplined, light and precise roast approach with structured experiments, supported by R and D platforms such as the Kenya Estate. Influence within its niche is strong, but a limited public service footprint keeps the overall reach below our highest tier.
Background
Coffea Circulor, led from Scandinavia by Ivica Cvetanovski, has built a reputation for a producer-first, science-minded approach to Nordic style roasting. The focus is on small, clearly identified single-origin lots, long-term work with growers, and rigorous documentation that makes it easy for buyers to understand what they’re drinking. Classic processing (washed, honey, natural) forms the backbone, while selected experiments are run with structure and clear intent rather than novelty for its own sake. Roasting is kept light and precise to emphasize sweetness, clarity, and place. As part of its sourcing and R&D, the team also operates the Coffea Circulor Kenya Estate, referenced mainly as an internal platform for learning and transparent, producer-level storytelling.
Nordic Style score
Single Origin Focus:
10
Processing Methods:
7
Traceability & Transparency:
10
Roasting Approach:
9
Consistency:
8
Panel evaluation
Cups show high clarity and sweetness with articulate acidity; classic profiles are tidy and structured, while experimental lots add range without masking terroir. Labels and product pages keep the producer front and center, easy to spot at a glance, with clear details on variety, process, and lot.
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